Privacy Policy

Pure Performance is dedicated to keeping your details private. Any information we collect in relation to you is kept strictly secured. We do not pass on/sell/swap any of your personal details with any third party. We use this information to identify your orders, provide you with our monthly newsletter (if applicable) and to personalise your shopping experience with us; that's all.

Pure Performance uses cookies to allow you to login to your account, maintain a shopping cart, and to purchase items in your shopping cart. Cookies sent to your computer from Pure Performance only last while you're browsing our website. If you would like to activate or deactivate the use of cookies please contact your internet browser supplier directly.

Whenever you use our website or any other website, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address of your computer is called its "IP address," and is sent automatically each time you access any Internet site. From a computer's IP address, it is possible to determine the general geographic location of that computer, but otherwise, it is anonymous.

We don't treat the data collected as personal information or use it in association with other personal information, though we may aggregate, analyze and evaluate such information to better tailor or improve the services or products provided.

We do not keep a record of the IP addresses from which users access our site except where you have specifically provided us with information about yourself, in which case we also record your IP address for security purposes.

An example of this would be when proceeding to a checkout to finalise an order you may wish to make. After completing the form provided, your IP address will be stored along with a transaction number that allows us to track your order.

When you create a Pure Performance account, the personal information we collect may include your:

Name, Delivery Address, Telephone & Mobile Number, Gender, Email Address, Date of Birth

The personal information we collect from you will be used in some or all of the following ways:

- To deliver the products you have purchased via our website.
- To communicate with you during the delivery process.
- To optimize the site and your shopping experience.
- To inform you of competition results you may have entered.
- To provide you with relevant product information and marketing from Pure Performance (unless you have chosen to opt-out of said information).
- To aid Pure Performance in the development of new products and services.

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an inquiry.
This could be in the form of an advertisement on the Google search results page or a site on the Google Display Network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Pure Performance website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.


You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt-out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

SMS - By subscribing to Pure Performance's SMS notifications, you are providing your explicit consent to receive text messages from us regarding promotions, updates, and other relevant information.

You can opt-out of receiving text messages at any time. To stop receiving text messages, simply reply "STOP" to any text message you receive from us. You may also opt-out by [insert additional opt-out methods, if applicable]. After opting out, you will receive one final confirmation message stating that you have been unsubscribed.

We reserve the right to change these SMS Terms and Conditions at any time. Any changes will be posted on this page with an updated effective date.

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